Do You Have the Answers That Searchers Seek?

Search capabilities online are amazing nowadays. You now have so much information at your fingertips that anytime you want or need to know anything, it is right there for you. Of course, you are a big contributor of valuable information. However, does your content actually satisfy the people who are looking for answers?

Give them what they want and need
The truth is that your target audience is constantly seeking answers to the questions that plague them. Another truth is that if they are looking for answers and they are not satisfied with the answers from one source, they will immediately start looking for the answers from another source.

In addition to the obvious reason why it is a very positive thing for you to answer your target audience members’ questions, another reason why your ability to answer their questions is so critical to your success is that the search engines recognize that ability on your part as a very positive action and the result will be that you are boosted to a higher ranking on the search engines’ pages, which should have been one of your goals all along.

Using Google as a primary source initially
If a person is looking for information, it is a common inclination for that person to turn to Google (or a similar search engine) first. If you go online and type in a question, Google will be one of the first to show up with some sort of information that will, at least, lead you to an answer (or, at least, get you closer to an answer).

Because of that experience of instant gratification, Google offers satisfaction that entices people to return over and over again to Google. The fact is that Google will always be there for you in some form or another if you reach out looking for answers.

There are two different ways in which you can ask questions on Google. First, you can use the Instant Answers feature. That feature takes the question and quickly integrates it with a number of possible answers within seconds. However, there is another feature from which you can get helpful results. That is the People Also Ask feature, in which you can see questions and answers from other people. There is a strong possibility that some (or one) of those questions are similar enough to your question that you will be satisfied that you have obtained the information that you are seeking.

There are a few different ways in which you can create an atmosphere in which people will come to you with questions and you will be the one to successfully provide the answers.

Marry keyword/key phrase searches to question searches: There are some tools that can really help with searches. One such tool is Serpstat. That will allow you to search for niche (or industry) questions by entering keywords/key phrases. Once you have done that, the result will be a list of relevant phrases related to what you have entered. You can then take that list and put them into the questions feature of the tool (Only Questions). What will follow will be a list of questions that contain your keywords. At that point, you will want to organize your information so that it makes sense and so that you can get the most out of it. You may wish to organize the information into categories such as major and minor questions, geographically local questions, questions related to a brand (including products and/or services), and questions that are highly focused.

Pay attention to questions on Twitter: Twitter may prove to be a valuable resource for questions as well. Because Twitter is in real-time, what other people are thinking about will be happening right now. That means that nobody else has had the opportunity to answer the question before you could answer it. Of course, your being able to answer the question first will go a long way to building the relationship with the other person.

Incorporate questions and answers into your website: Having a Q&A section as part of your website may be quite beneficial to your business. There is a lot of potential for your business if you have a Q&A section. You may be surprised at how many interesting topics are discussed and all sorts of valuable information can come from those discussions. The questions can be general or they can be very specific. You may be able to engage a lot of different people as well.
Connecting with your target audience members in many different ways is very important; however, connecting with them by successfully supplying them with the answers that they are seeking is a really effective way to solidify a relationship with them and to keep that relationship growing strong. If you want to successfully answer their questions, the first thing that you will need to do is to listen to what they need and want. Listening is a critical skill and you must develop it very sharply. If you manage to do that, it will definitely pay off for you.
There are several effective ways in which you can wrap your mind around questions and come up with powerful, effective answers. Of course, at the heart of it is putting the other person’s needs above your own and giving them what they are looking for.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.


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